Tag: entrepreneurship

  • Explained with the help of Technology adoption life-cycle and crossing the chasm theory.

    How companies convince people to buy and adopt products?

    This article is originally published on NextBigWhat.com Everyday a new product is launched and competition to reach customers increase. Did you ever think that each customer is different and has different preference? How the product reaches to the customer? It is not a straight science as it appears because different customer segments need different strategies. […]

  • entrepreneurship

    Is Entrepreneurship Worth Pursuing?

    Call them a rookie or novice who are planning to plunge into this messy yet glamorous world of power, position and money. They have many doubts and questions for instance, Is entrepreneurship worth pursuing? Is it a right career move? What is the opportunity cost? Is entrepreneurship for me? So what is it exactly? Some […]

  • how to market your business

    4 Ways To Market Your Startup For Free

    Are you an entrepreneur or a startup? Are you looking for cost effective mostly free ways to market your product/service? Then you are at the right place. So “What is marketing?”. In the “ Marketing Fundamentals” course by Drew Boyd, marketing is defined  as “ acquiring and retaining customers”. Marketing is further explained by Philip […]

  • how to become an effective networker

    4 Steps To Become An Effective Networker

    Dale Carnegie once said ” You can make more friends in two months by becoming interested in other people than you can in two years by trying to get other people interested in you.”  So if you are a good networker you can fasten your way to reach people to promote yourself and your business. […]